Our House Made Range

Let me tell you why our 'house made' range is so important to us 💗

Mum's been in this industry for years. I'm talking decades. She worked her ass off and got to design for some biiiig names at a very young age, and back then the Australian textile industry was a whole different game.

She took some time out of the industry to be a mum, and by the time she re-entered it again full time (taking me along for the ride with her this time 💁🏻‍♀️), the industry and the manufacturing process looked a whole lot different. 

She remembers the years where the majority of production was done on shore. Where fabrics were knitted and woven domestically, where all design and development work was done in house and where the production of the garments was predominantly done locally. A time when the Australian textile industry was protected by the government enforcing quotas and tariffs on off shore production. 

Now, as we all know...that changed drastically with a change in priority by the government, the majority of the work then going off shore and the Australian textile industry now lacking the capability to do a lot of those things anymore. 

BUT we love that there's a movement to bring Australian made back, and while there's still a whole lot of limitations on what we can actually do here, our 'house made' range is an effort from us to contribute to the movement. These pieces are designed, developed and handmade in our Melbourne warehouse using the most luxe fabrics we can find, some of which are also knitted here in Melbourne. A true blast from the past, but in the best way possible 🇦🇺

We have BIG dreams. As of the 1st of January 2024, we've committed to doing all of our production on Australian shores to be as sustainable and ethical as we can possibly be. We are clearing out old stock (check out our sale section!) and are busy designing new styles and creating new systems to be able to handle all of our production in house. It's a big process with a whole lot happening behind the scenes that most may not recognise, but we are dedicated and we are excited! 🥰🌷✨